Bikes were never a phase—they’ve been part of me from the start. From BMX to superbikes, I’ve lived on two wheels. At the same time, I built a career in high-end design—learning what separates average from exceptional.
PLUMM is where those worlds collide.

My wife Elizabeth and I built this brand side by side—partners in life and in business. Every bike is designed and tested in Huntington Beach, CA with intention and precision. This isn’t just another electric bike. This is the future of the chopper—done right. The first 100 riders won’t just own a bike—they’ll own a piece of the beginning.